Define your unique POV
Winners have opinions
And they're not shy about them. They're vocal about them and share them broadly.
Sure, they may alienate some people along the way but that doesn't matter because the audience they do have firmly believe in and will use their POV as a rallying cry.
If you don't have a POV, you don't have a Brand
If you want to create good content, build an audience, or build a company that stands out, you need to build it on a unique POV.
If you're just saying the same thing as everyone else you'll fade into the background like they do.
Dmitry on POVs. Transcribed for clarity to the left. This is an example video.
Frequently Asked Questions
A point of view (or POV) is your own perspective on how you see things. In the business world, a unique POV is a major differentiator as it allows you to stand out from the crowd.
An example: Brand is more important than performance marketing.
This is something that many would disagree with but with the right reasoning it will make sense. The goal of the sessions is to define the headline along with the reasoning.
- Inbound Marketing (HubSpot)
- Streaming (Netflix)
- Starting a Business (Shopify)
- Focus on the Customer (Amazon)
These were once wild ideas that turned into world changing companies and philosophies. You have these ideas too.
While there isn't specific homework for this. You should go into the session having thought about some of the following:
Video is bigger than it's ever been and it's a great way to share your perspective. Whether your audience is on Linkedin, Instagram, or TikTok, they want to see and hear from thought leaders who they can learn from.
1. In transparency, I'm not a video editor. I know a good story and can help you share yours.
2. While there is a time for polish and shine, there's nothing that conveys an idea better than raw thoughts. That doesn't mean messy or disorganized—your videos will be in full HD with captions—but it does mean that in order for your humanity to shine through sometimes you need something a bit less polished.
Once we develop your POV and your videos are shared then it's time to test the message. Is your audience responding? Do they want more? Do you still agree with your own words?
From there you can create new content using your POV. If you need help developing a strategy or you're looking for professional videographers, get in touch.
When you book a session, you get the following:
- One recorded 1-hour session with Dmitry Shamis
- 3-4 video clips edited down from the session
- Feedback on where you can make your POV stronger.
TRUSTED BY:
"We faced challenges with scaling internal requests while struggling to maintain both speed and quality. Dmitry collaborated with me to create solutions, share effective technologies, and processes from his network and experiences."
