How to Look Good on Video | What's Your Process

Chris Bogue (Owner, Chris Bogue Communications) has been helping people make money online through video for years and in this episode of What's Your Process? he tells us exactly how he does it!

Chris breaks down his three-part writing process for LinkedIn videos, the art of making others look good on camera, and how to adapt your performance for different mediums. On top of that, he tells us all about how teaching and performing sketch comedy for over 20 years has prepared him for the unexpected.

The Process

1. Intro (0:00)

2. What is one thing you're world class at? (6:57)

3. The Linkedin three part writing process (12:13)

"Three is this magic number in storytelling. For some reason, the human mind loves, you know, three pigs and three blind mice and three wishes and all those things."

Chris uses a three-part writing process for LinkedIn videos: 1.) create an attention-grabbing hook, 2.) what's the substance substance, and 3.) a strong call to action
The rule of threes is a storytelling technique that works well in business writing and general communication. Think about it, 2 or 4 just sounds weird!
Your call to action should vary depending on the content it's a part of—and there's nothing wrong with asking for engagement.

4. The Herald (18:45)

The Herald is a long-form improv structure Chris learned from his experience in sketch comedy. It consists of three sets of three scenes with a game in between each
If this structure sounds familiar it's because it's similar to sitcom storytelling with multiple storylines running concurrently then coming together at the end

5. Think of yourself as 10 different people (25:07)

"Which of these versions of me do I actually find compelling?"

Chris teaches people to think of themselves as multiple personas which helps in creating diverse content and adapting to different roles
Watching and critiquing your own video performances is crucial for improvement
Your different personas will show up best in different types of content so don't assume you know what works best right away

6. Still using paper (30:07)

"I will turn on a transcription—you could do this in Google Docs right next to spell check. Talk through an idea. Boom, there's draft one. Now go make it better."

Chris uses paper in his creative process for a number of reasons: First, paper helps ensure actors are on the same version of a sketch, and second, reading from paper often results in better performances than reading from screens. Weren't you waiting for a third reason here? Told ya..
Chris isn't all analog though, he still uses a combination of voice transcription and paper editing for idea generation

How to Look Good on Video with Chris Bogue