How to Write with Eddie Shleyner

The Process

1. Intro and "What's Your Process?" inspiration (0:00)

2. What is one thing you're world class at? (4:40)

3. Direct response copywriting and minimalism (6:00)

"As a copywriter, my worth was based on how many times I got people to click a button and take an action."

Combining direct response techniques with a minimalist writing style
Constraints fuel creativity
Limited space forces focus on essential elements
Inspiration from the great authors like Raymond Carver, Charles Bukowski, Ernest Hemingway and copywriters like Eugene Schwartz and Claude Hopkins

4. How the process has changed (11:40)

"The process is whatever works for me right now whereas before [kids] it was different."

Process changes during full-time life, entrepreneur life, and parent life
Embracing flexibility and efficiency in the day-to-day
Gaining a new perspective and source of inspiration for writing as a parent

5. Acquiring knowledge (16:11)

Embrace continuous learning through books, podcasts
Study the greats and learn from them
Understanding how principles are applied in real-world scenarios

6. Finding the story (17:26)

"I'm just looking for those stories that I think are going to be relatable to people. That I think are going to be entertaining to people."

Look for inspiration in everyday life
Pay attention to small details and seemingly insignificant moments
Train your mind to see the extraordinary in the ordinary

7. Putting it all together (18:15)

Use as few words as possible
Present the ides in a clear and impactful way

8. The editing process (25:37)

"The editing process is much longer and much more intense than the writing process. It's also more fun."

Editing is crucial
Spend more time on editing than writing

9. What's next? (32:13)

Audio available on: